Learn how to do basic geographic location research, examine cost and competitor information
The purpose of this assignment is to learn how to do basic geographic location research, examine cost and competitor information, and then to apply what you have learned to a real-world issue. You will then make a recommendation for strategic action to organizational senior leadership. This will be done using slides and a video presentation.
You will assume your boss has come to your work group and shared the idea that she wants to expand her businesses into a new geographic area. She now owns three businesses: a dental clinic, a medical clinic, and an eye clinic. She has asked you to research and then recommend whether she should move forward in setting up new locations for these businesses. She tells you she is really intrigued serving the St. Paul, Minnesota, Union Park neighborhood. To be successful, she says each of the businesses would need a site with high auto traffic counts, high visibility, and easy access. She would like you to pick one of these businesses to research and then present two possible specific locations. One site should be leased space and one site should be land to build on. The square footage of the building space would be 4000 to 6000 for each of the business types. Use 5000 square feet for planning and cost purposes.
Key components of your research include:
Checking county, city, and Metropolitan Council zoning regulations. Specifically checking for the types of use allowed, lot size needed, maximum building size, setbacks, parking requirements, easements, access points as well as the approval process and timeline.
Researching and locating any competitors within a three-mile radius of each of the sites then plotting them on a map.
Pricing the cost of a lease and build out of space as well as a purchase of land and construction of the building plus parking and other lot expenses. Include cost and restrictions on signage in your research.
She would like the new business to be up and running within one year, even sooner if possible.
She expects a 5-to-7-minute presentation with final recommendations. Please include a slide that documents the sources that support your analysis. Submit the presentation materials to Blackboard.
It is recommended you use the free version of Screen-o-matic. In record, select Both, so we will see both you and your slide information together.
Zoom or another program also may be used if you prefer. Please consult the “Video Recording” section of the CSP Student Blackboard Help Page for options and details.
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