In their article on enterprise agility and innovation, Jeanne Ross, et al., offer

In their article on enterprise agility and innovation, Jeanne Ross, et al., offer a people, process, and information model for creating a culture of innovation within an organization. What is the central role played by IM in creating and maintaining an agile/innovative enterprise? And how applicable is this general model to your own organization?

Student Response:

Role of IM in Innovation:	How Does This Factor Relate to Your Firm?
e.g. IM makes business processes scalable through standardization, automation, and information.	e.g. While this may be true in general, the use of IM systems in our company has not led to process standardization.


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Question 2

George Westerman advocates for a portfolio management approach to enterprise innovation. Give the four different approaches to portfolio development identified by the author, how do these apply to the use of IM/IT and innovation at PepsiAmericas (Week 2/Lesson 2)? Explain your answer.

Student Response: (note: include as many examples as you like for each category)

Westerman Category:	PepsiAmericas Example:	Explanation
traditional improvements
direct experimentation	e.g. providing PepsiAmericas executives with iPads and smart phones	e.g. exposure to the new technology allowed executives to experience the new IT tool and explore how it might best impact PepsiAmericas operations and customer servicing.
edge enhancements
local experimentation

Question 3

Many times business innovation and corporate transformation go hand in hand. In the Woerner/Ross model, the authors argue that for IT projects to achieve their full potential, management must consider all three dimensions of organizational change: formal design, politics and culture. In what ways might the effective use of IM and IT influence successful organizational change as presented in the authors’ model?

Student Response:

· IM/IT and formal design:

o e.g. changes/influences the way work gets done and how information is exchanged and shared across the business

· IM/IT and politics:

o e.g. redistributes power based on access to information and knowledge

· IM/IT and culture:

……………….Answer preview………………..

e.g. IM makes business processes scalable through standardization, automation, and information. E.g. While this may be true in general, the use of IM systems in our company has not led to process standardization……………………..

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