Read Kenneth Burke’s Attitude at the Crossroads of Rhetorical and Cultural Studies
1. Read “Kenneth Burke’s \’Attitude\’ at the Crossroads of Rhetorical and Cultural Studies: A Proposal and Case Study Illustration\” located in the Topic Resources. What is your understanding of Kenneth Burke\’s term, Attitude? What social media campaign would you like to create? In your social media campaign, what \”attitude\” would you like your audience to adopt, and why? As the week progresses, consider what messages and strategies you would like to convey in your campaign in an attempt to help your audience adopt the attitude you want them to.
2. Read “A Summative Evaluation of a Food Safety Social Marketing Campaign \’4-Day Throw-Away\’ Using Traditional and Social Media” located in the Topic Resources.
In your view, what factors most contributed to the \”4-day throw away\” campaign\’s success? Think about the message and the relationship between various forms of media.
To what extent might those factors influence your own campaign
Answer preview to read Kenneth Burke’s Attitude at the Crossroads of Rhetorical and Cultural Studies
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