Strategy Planning Questions for Media and Messages
Strategy Planning Questions for Media and Messages
For EACH of your specific target publics for the event, consider the following questions for Media and Message Strategies.
1. Elements of Media Strategy:
• What specific media (print, broadcast, or social media) will be used to reach the targeted audience?
• If you plan to use social media, identify which social media platform you will use (Facebook/Meta, IG, TT)
• Why is the media you use important in terms of your target audience? Why does each form of media fit with the target audience’s information needs?
2. Elements of Message Strategy:
• What general message strategy (the message platform) will you use for each of the audiences you are targeting?
• What is the message Themes strategy? How is it related to your target audience?
• What are the Message strategies? How is it related to your target audience?
• What is it exactly you will “say” to the target audience?
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