Advertising Campaign
Write a paper (5–7 pages) in APA format (including at least 2 scholarly references) on the following:
Discuss an advertising campaign that used violent imagery or sexual content. You may use the campaign you selected to analyze, or choose a new campaign.Are there violent images or sexual content associated with the product? If so, what are they?Is it overt or subtle in its tone? What is the anticipated reaction to the use of such content and images in advertising?What does the academic literature on violent and sexual content in mass media suggest are the impacts of such content on individuals?Provide at least 2 scholarly resources to support your answer.
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Description of the advertisement
The advertisement depicts an x-ray that reveals a broken spine with back to back audio stating “driving over the set speed limit can result in a lot of damage. Slow down, speeding shatters lives.” The advertisement is intended to inform the community about the dangers of speedy driving through the use of a graphic imagery portraying a broken spine. Road accidents have been on the rise in the past years thus the government intends to warn the general public of its dangers through the use of violent imagery. Despite the fact that the campaign is intended to entreat a positive impact on the public, the graphic nature of the campaign……………..
APA
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