Compare digital marketing tools and to research digital marketing platforms that are commonly used today to implement these tools.
Instructions
This assignment requires you to compare digital marketing tools and to research digital marketing platforms that are commonly used today to implement these tools.
Utilize the Unit IV Assignment Template for the assignment.
Part I: Digital Marketing Tools
Digital marketing tools used today include email, websites, search engines, social networks/social media, mobile devices, and blogs. As new digital marketing tools come out daily, please feel free to include them in your submission.
For Part I, select and analyze a minimum of four digital marketing tools. Once you have completed the chart in the template, ensure that you discuss the following items in an essay format (not a question-and-answer format) under the chart.
Explain the main strengths of each of the digital marketing tools.
Analyze each of the digital marketing tools by providing a real-world scenario in which it would be the most effective.
Describe potential ethical issues that marketers need to be cautious of when using each of these digital marketing tools and specifically the use of web analytics.
Part II: Digital Marketing Platforms
Now that you have a good understanding of digital marketing tools, research digital marketing platforms currently being used to enhance the implementation of these digital marketing tools. Select a minimum of five platforms to research, ensuring that you are discussing the following items below in an essay format (not a question-and-answer format).
Explain the platforms.
Explain how effective the digital marketing platforms are in enhancing digital marketing tool(s).
Describe how effective the platforms could be in reaching and influencing target markets.
Your completed assignment must be a minimum of four pages in length, not counting the title page and references page. Adhere to APA Style when creating citations and references for this assignment. Include a minimum of two academically credible references beyond the textbook. Also, cite and reference the five digital platform websites that you selected to research. Utilize the CSU Online Library to locate at least one of your sources.
Requirements: 4 pages
Answer preview to compare digital marketing tools and to research digital marketing platforms that are commonly used today to implement these tools.
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