Personal selling

Personal selling

Personal selling is often a major source of ethical violations in the field of marketing because many are paid on commission only when they make a sale. As a result, the “fast talking” salesperson behaving unethically is often a stock character in popular culture. Analyze how the conflict in motives between earning a sales commission and wanting to satisfy a customer provides the temptation for salespersons to behave unethically

 

 

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The competitive and sophisticated marketplace in today’s world has been improved by personal selling. For this reason, salespersons have impacted positively on many businesses. Therefore, professional salesperson is not hard closing, first talking, unethical, and uniformed as it is portrayed in entertainment and literature media (Kouzes, & Posner, 2012). The activities done by personal selling sometimes leads to violations because some are paid after making a commission on the sales. This causes problems because many people do not make commission most of the times and this makes them to receive negative feedback from their employers.

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APA

326 words