Think of a fairly new brand that has not achieve power brand status.
Think of a fairly new brand that has not achieve power brand status. What differentiation does this brand have? What steps can this brand take to increase its relevance? (Think in terms of the 4 P\’s).
Now choose a brand that has achieved power brand status. Discuss what makes it different and how it is maintaining that differentiation. What factors makes this brand extremely relevant?
Finally, select a brand in decline. Why is this brand losing differentiation? How is it losing relevance? Be specific.
Requirements: 1 page
Answer preview to think of a fairly new brand that has not achieve power brand status.
APA
381 words
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