Analyze a recent experience that you have had with a service business

Analyze a recent experience that you have had with a service business

Analyze a recent experience that you have had with a service business (for example, a hairdresser, movie theater, car repair, or restaurant) in terms of your expectations and perceptions about each of the five components of
Service quality.

QUESTION 2:

Define a specific product for each level of distribution:
A. Exclusive
B. 
B. Selective
C. C. Intensive

Thoroughly explain why you classified each of these products in the designated category.

Reference for question one and two is:

978-1-285-09254-6
MKTG 7
Lamb, Charles W., Joseph F. Hair, Jr., & Carl McDaniel
7TH 14/ South-Western Publishing Co.
• Chapter 13
• Chapter 14
Chapter 15

………………….Answer Preview………………

One of the basic services that a man requires is hair dressing by a barber once in awhile. I recently visited a new town and was in need of a haircut for decency purposes. Looking for a new barber in a new town is never an easy task, however, through getting information from my friends in the town, I identified a reliable barber whose service was excellent. The barber had a good public…………………..

APA

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