Product Placement Assignment

PRODUCT PLACEMENT PROPOSAL

Your advertising agency has been hired to help a television network find ways to use product placement in its television shows. The network is particularly interested in targeting young, upscale consumers and young males.

Using one of these two sites or another similar site:

http://deadline.com/2014/06/tv-series-most-watched-rich-educated-viewers-787403/

http://www.hollywoodreporter.com/news/television-shows-men-watch-222356

Complete the following in full sentences in pairs:

Use information from one of the web sites above to identify a show that you would use for product placement. Identify which show you have chosen and which target market this would reach.
Select three products that could easily be “placed” in the show. All of the products must be legal for use by the entire targeted age group and appropriate for family television viewing. Research the three products online and determine their manufacturers.
Create examples of how the three products could be placed in the show and describe which characters would be involved with their use.
Use all of this information to develop a written proposal to be given to the television network and to the product manufacturers. Include ideas for coordinating promotion of the television show and the products.

> Submit your completed proposal to the Google Classroom

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Product Placement

The television show that I will use to place the products

The television show that I am going to use for product placement ABC’s “The Bachelor”. This show is ranked first among non-sports demo viewers in homes that earn $150,000 and above annually. This comes as a surprise to many people who would thought CBS’ Tony or ABC’s Shark Tank would come first. Bucking the general trend…..

MLA

908 words