Develop a product idea for P&G and explain how it can satisfy the need of this segment

Develop a product idea for P&G and explain how it can satisfy the need of this segment

P&G’s new customer segment is “$2 a day consumers” in China (Reingold 2011). In your report, answer the following questions:

Describe the unmet need(s) of people in this segment

Evaluate the segment attractiveness with the five criteria: substantial, measurable, accessible, differentiable, actionable

Develop a product idea for P&G, and explain how it can satisfy the need of this segment

Draw a strategy canvas that includes:

Current products/solutions available in the market

An ideal value curve for P&G’s new product for $2 a day consumers

Explain the strategy canvas with the four actions framework (eliminate, reduce, create, raise)

Develop a positioning statement for P&G’s new offering: “To (customer segment and its need), (brand/product) is (concept) that (point of difference)”

Requirements: 4 pages