You are to conduct web-based research to understand the evolution of New Coke and various growth product development strategies
For this case study, you are to conduct web-based research to understand the evolution of New Coke and various growth product development strategies that were introduced based on market research and assumptions. Based on your research, and the conclusions you formed, you are to answer the following questions:1) Based on your research, how beneficial was the launch of New Coke for Coca-Cola? Address both short-term and long-term benefits (or lack thereof).2) Does the case of New Coke present elements of social responsibility? If so, how?3) Based on your research, what was the initial reason for introducing New Coke into the market? Should these reasons have led to a new product launch?4) Which elements within the Product Development stages of introducing New Coke could have been changed to ensure a successful launch? Explain your answer.
External references are expected. Not only must they be used, but you must show why and how they contributed to the understanding/interpretation of the concept at hand. The questions are purposely open-ended, allowing for justification, reasoning, and your individual position on various topics.
Must include the introduction and conclusion.
Minimum 1500 words.
Answer preview to you are to conduct web-based research to understand the evolution of New Coke and various growth product development strategies
APA
1806 words
