Home » Downloads » Create a PowerPoint presentation to present to the marketing team of your New Shoes company

Create a PowerPoint presentation to present to the marketing team of your New Shoes company

Create a PowerPoint presentation to present to the marketing team of your New Shoes company

In the NewShoes simulation you will be marketing to three different target markets (home, domestic, and foreign).

It becomes important to understand the consumer psychological and cultural profile for each market.

Create a PowerPoint presentation to present to the marketing team of your New Shoes company to present a profile for your New Shoes consumer for the domestic and foreign markets using the criteria below.

When Creating your Cultural Profile include the following elements:

 

Cultural TypesSubcultureSocial class

Communication (verbal and non verbal) that can impact the Marketing process

Social ( networks, family, roles and status)Personal (age and life cycle stage, occupation, economics, lifestyle, personality)

When Creating Your Psychological Profile include the following elements:

Consumer Perception of the product/service

Why do consumers purchase this particular product/service? (motivation)

What are your consumers’ needs, wants, desires, and fears?

What are your consumers’ beliefs and values that may influence the purchase?

Answer preview to create a PowerPoint presentation to present to the marketing team of your New Shoes company

Create a PowerPoint presentation to present to the marketing team of your New Shoes company

13 slides

Get instant access to the full solution from yourhomeworksolutions by clicking the purchase button below