How does conducting a SWOT analysis help a firm to develop its strategic plan
Instructions
What is the marketing mix? How does conducting a SWOT (strengths, weaknesses, opportunities, and threats) analysis help a firm to develop its strategic plan? Have you recently spotted strategic brand placement in television shows, movies, or stores? Do you think the promotion was well-targeted?
Why, or why not?
Your journal entry must be at least 200 words.
Consider the differences between targeted marketing and mass marketing and what led to the rise of each. Do you think one is more effective than the other? Why, or why not? Give an example of a target market that you are (or could be) a part of and why you think you are (or would be) targeted. What compels you to choose one brand over another?
Your journal entry must be at least 200 words.
Recall a time when you experienced the winner\’s curse. Perhaps you purchased something for what you thought was a great price but quickly (or later) realized it was not. Perhaps the quality was lower than you thought it was.
What were your feelings at the time of the purchase when it seemed like such a good deal? Compare your initial feelings to what you felt later when realizing that it was not what you thought.
Your journal entry must be at least 200 words in length.
In Chapter 6, you were introduced to the footbridge dilemma, where it prompted you to make a choice of pushing one person in front of a trolley to stop the trolley in order to save the five people farther up the line on the track. What would you do in this situation?
What would your motivations be? How would your emotions affect your decision?
Your journal entry must be at least 200 words in length.
Answer preview to how does conducting a SWOT analysis help a firm to develop its strategic plan
APA
910 words
