Focus on health care advertising.

Focus on health care advertising.

Focus on health care advertising. This can include over-the-counter medications (such as Advil or Tylenol), prescription medications (such as Crestor, Cialis, Latuda), Health Care insurance companies (Aetna, United Health).Look for ads in various online channels, in broadcast and audio channels, in the newspaper, out of home — wherever you find it. In addition, find one article on this type of advertising and share a summary of the key points.

To Do:

1. What do you think the brand’s strategy is, based on what you’ve seen/heard/read?

2. What is the ad designed to get the consumer to do?

3. is it a positive or negative action?

4. Who do you think is most likely to be impacted on by the ad?

5. Does the brand use multiple communication channels for its advertising? 1. If yes, please describe2. If not, what other communication channels would you recommend and why?

6. Overall, what is your perspective on health care advertising?

Answer preview to focus on health care advertising.

APA

655 words

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