Toyota Motor Corporation
| Week Three: Market Structure | |||
| Details | Due | Points | |
| Objectives | 1
2 1 1.1 Compare various market structures and their characteristics. 1.2 Evaluate the effectiveness of competitive strategies within market structures. 1.3 Determine profit-maximizing strategies based on market structure analysis. |
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| Reading | Read Ch. 3 of Economics. | ||
| Reading | Read Ch. 14 of Economics. | ||
| Reading | Read Ch. 15 of Economics. | ||
| Reading | Read Ch. 16 of Economics. | ||
| Participation and Discussion
Questions |
Participate in class discussion and provide classroom assessment. Respond to weekly discussion questions. | CA due on Monday
Two DQ responses due by Friday |
4 |
| Learning Team
Current Market Conditions Competitive Analysis |
Imagine you are part of a strategic planning group at a large corporation that is considering developing a new proposed product. The marketing director has asked your team to do a competitive market analysis to determine the product’s potential success. The analysis will focus on your primary competitor in the product’s market.
Select a competitive organization and a product in that organization.
Write a 1,400 – 1,750-word paper analyzing the current market conditions. Address the following topics:
· A short history of the organization and a description of their product
· Factors that affect demand, supply, and equilibrium prices in the market in which the competitor organization operates: Define the market for your chosen product, including an analysis of its competitors, potential customers, or potential buyers.
· Any issues or opportunities your organization or industry faces that affect its competitiveness and long-term profitability with regards to your product: This may include, but is not limited, to the following elements.
o Price elasticity of demand o Technological innovation o The relationship between the amount of labor & capital employed and the law of diminishing marginal productivity o Cost structure
· Factors affecting variable costs, including productivity and others that change the supply of and demand for labor
· Factors affecting fixed costs
Make recommendations on how your organization can maximize their profit-making potential, and successfully compete in the new market. Consider the effect your recommendations may have on marginal revenues and costs.
Obtain instructor approval for your organization and product.
Format your paper consistent with APA guidelines. |
Monday | 12 |
………………Answer Preview………………
Toyota Motor Corporation is a multinational automotive manufacturer based in Toyota, Aichi, Japan. This corporation is the fourteenth largest company in the world in terms of revenue. It was the largest manufacturer of automobiles in the year 2012. It became the first automobile company t produce more than 10 million cars when in July of 2012 it reported the completion of its 200-millionth vehicle. In Japan, Toyota is the largest listed company by market capitalization. The capitalization is worth more than twice that of SoftBank which is ranked in at number 2.
In 1937, Kiichiro Toyoda founded the Toyota Motor Corporation……………..
APA
1,809 Words