Analyze Red Bull’s marketing program in terms of how it contributes to the bran’s equity.
Write a short paper based on the red bull case; these papers should be no more than 1,000 words and should incorporate learnings from other course materials and experiences. Cases are chosen to reinforce relevant reading assigned thus far. Therefore, it is recommended that you read the case write-up questions first, the assigned text and articles next, and then write up the case. Case prompts are included in the appendix below and will be in Assignments.
Red Bull Case Prompts
Choose one of the following to consider when writing your paper:
Describe Red Bull’s sources of brand identity. Do these sources change depending on the market or country?
Analyze Red Bull’s marketing program in terms of how it contributes to the bran’s equity. Discuss strengths and weaknesses.
How can Red Bull maintain its marketing momentum? Would you recommend that Red Bull develops any brand extensions? If so, what would they be? Would you use the same marketing strategy?
In addition to the market sectors discussed in the case, Red Bull has also move into herbal teas, fast-food chains, and magazines. Evaluate this move and consider whether it makes sense for the company to expand into these areas? What are the potential benefits and dangers?
Compare the different approaches by the Red Bull marketing department between countries with those taken by, for example, Coco Cola. How have the two companies approached varied marketing initiatives? Evaluate the pros and cons for Red Bull of their decisions.
Answer preview to analyze Red Bull’s marketing program in terms of how it contributes to the bran’s equity.
APA
1070 words