The Fast Food Industry
Select an industry that interests you. Using the political, economic, social, technological, environmental, and legal (PESTEL) analysis as covered in the text, analyze the factors that may impact the industry that you have selected and the successful marketing of a company’s product. Evaluate the factors you perceive to be the biggest strengths and weaknesses. Describe some opportunities for growth that could be capitalized over the next five years.
Your paper must be a minimum of three to four pages (not including the title and reference pages) and be formatted according to APA style as outlined in the Ashford Writing Center. You must use at least three scholarly sources from the Ashford University Library, one of which must be peer reviewed, in addition to the textbook.
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The American business market is full of businesses of all kinds. The industries contribute a great deal to the gross domestic product and, just as much, they face a lot of competition from each other in providing the best services to the consumers. Among them, the fast food industry is one of the most prominent industries in the country. McDonalds and Starbucks are the main firms in the industry and are fierce competitors of each other. To perform an analysis of the two to the performance……………….
APA
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