Describe the industry in which IKEA competes and do a thorough external analysis of the situation.
company is IKEA.
The goal of this paper analysis is to fully research IKEA, describe its current business situation, and identify several reasonable alternative courses of action the managers of IKEA may consider.
Describe the industry in which IKEA competes and do a thorough external analysis of the situation. How is IKEA shaping, or being shaped by, industry forces?
With whom is it partnering, complementing, or competing?
Which are its major competitors, how do competitors’ strategies differ, and what competitive moves might specific competitors take in the near future?
How is the industry likely to evolve over the next 5 years?
The paper also needs to perform an internal analysis IKEA, identifying the firm’s strengths and weaknesses,
The financial situation of Ikea needs to be analyzed to determine how it is using its financial resources.
Use concepts/theories/models/frameworks that you feel are most appropriate for analyzing IKEA and its competitive situation. This analysis of the company should comprise at least 1500 word
Next, the paper should describe at least three distinct strategic alternatives that could significantly change the position and key strategy of IKEA and strategies its managers should be considering.
Describe the advantages and disadvantages of these alternatives. Identifying and describing the strategic alternatives should comprise 500-1000 words and should be based on the prior analysis.
Finally, in under 500 words describe which one of these alternatives you would recommend, why it fits with your analysis, and why it is superior to the other reasonable and appropriate alternatives that you identified.
A complete bibliography should be included, citation provided for all data and analyses that were gathered from sources.
The formatting and style of the paper should follow APA guidelines.
Answer preview to describe the industry in which IKEA competes and do a thorough external analysis of the situation.
APA
2505 words
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