Write 300–500 words to outline the brand strategy of Procter & Gamble.
Write 300–500 words to outline the brand strategy of Procter & Gamble.
Why does P&G exist?
Are they a sustainable corporation?
Are they a house of brands?
Create a brand portfolio. Use the scoring guide to be sure you have met the requirements.
Discuss major divisions of P&G. Section 11-1, “The Science of Branding, ” on page 359 of your text will help. Use the scoring guide to make sure that you provide the role of the target markets.
Choose at least 5 brands. P&G has Tide, Pampers, Dawn, Cascade, et cetera.
Why has P&G chosen to position the brands the way they have? Is positioning correct? Why or why not? Produce a hierarchy tree for each of the 5 brands. List major sub brands in the list.
Discuss target market of sub brand and positioning of that sub brand. Write the brand strategy that P&G is using for each of the five brands. Use proper references and citations. Use the scoring guide as a model. Resources Brand Portfolio Scoring Guide.
Answer preview to write 300–500 words to outline the brand strategy of Procter & Gamble.
APA
379 words
