Choose one that you think fits well with the initial advertisement and discuss why.
Post B
1.Review the ideas your peers proposed for an advertisement in Post A. Choose one that you think fits well with the initial advertisement and discuss why.
Branded Entertainment Network (BEN)(Links to an external site.) is a company that specializes in helping product placement happen. Under the “Creators & Producers” tab, read what the firm says are advantages of using both them and this approach. Under the “Our Work” tab are some product placements that BEN has helped facilitate recently.
2.Review two specific examples from BEN’s website. Briefly introduce the branded good/service and discuss how it was incorporated into the entertainment venue in which it appeared. For each example, discuss whether you think there was some sort of “good fit” between the branded product and the entertainment venue in which it appeared; OR, whether you think the branded product was incorporated into the entertainment venue just to get broad product exposure.
Product placement is a promotional technique used by companies to subtly display their branded goods/services through appearances in movies, TV shows, video games, etc. Generally, the company wanting to promote their brand will pay a fee to the media company for this opportunity. Examples can be found at the website for the Top 40 Product Placements(Links to an external site.)
3.Suppose the company that makes the product in the advertisement you selected from Post A decided they wanted to use product placement instead of an advertisement to communicate its message. Discuss what specific entertainment venue you think would provide a “good fit” and in what way it should be incorporated into the movie, TV show, or video game.
Answer preview to choose one that you think fits well with the initial advertisement and discuss why.
APA
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