ecommerce marketing assignment help
President Learner wants your assurance that the e-business acquisition will reduce administrative costs associated with traditional brick-and-mortar health care providers while also improving customer relationships. You are to compose a memo that briefs Max on the capacity of e-commerce networks and e-business models to reduce administrative expenses.
The memo should be 450–600 words APA/Rferences and should include applying the strategic digital marketing channels continuum of the following:
- Intermediation: The e-business’s information accessed through a brick-and-mortar medical health care or education provider
- Disintermediation: The e-business’s health care information and services accessed directly, often substituting or bypassing traditional medical service providers
- Reintermediation: The e-business’s health care information and services delivered by utilizing third-party online services for medical treatment advice, customer/user data analysis, registration and sponsorship payment processing, or information security protection
Reintermediation may also include the e-business’s marketing channels strategies that combine online click-and-order information access with on-ground brick-and-mortar service delivery.
Support your assertions with links to online Web sites or services that have implemented the types of digital marketing strategy approaches referenced in your report.
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Marketing strategies are the long term plans through which a given organization is able to achieve various goals in marketing which include to increase sales and to have a larger customer base. With such objectives achieved the organization has competitive advantage over the other firms in the market thereby increasing revenue and profits through market dominance (Satterfield, 2014). For effective marketing strategies there are various steps which are ought to be observed to ensure that the firm has successfully….
APA
530 words