Suppose that a business conducts operations in both horizontal and vertical markets.
Answer the following in short essay form, following APA format and references:
Suppose that a business conducts operations in both horizontal and vertical markets. When adding products or services to either market, leadership may consider diversification. What are the strategic alternatives to diversification? Under what circumstances might these alternatives yield better results than diversification?
Answer preview to suppose that a business conducts operations in both horizontal and vertical markets.
APA
350 words