Share the importance of understanding the marketplace and customer needs
Using the information found in Figure 1.1 in Chapter 1, describe The Marketing Process in detail.
Share the importance of understanding the marketplace and customer needs
Share what is included in designing a customer value-driven marketing strategy
Answer how does an integrated marketing program deliver value
What techniques can be used to engage customers and “delight” them
Answer preview to share the importance of understanding the marketplace and customer needs
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