Discussion of Lane Bryant’s positioning strategy including who you feel are Lane Bryant’s top two competitors

Read the case “RIDING THE PLUS SIZE WAVE” beginning on page 213. Incorporate the following topics in an essay format in the order depicted below using at least 1200 words in APA format with 4 citations. Case study is attached.

Discussion of Lane Bryant’s positioning strategy including who you feel are Lane Bryant’s top two competitors; One suggestion Lane Bryant could implement to improve their market position

Explanation of the relationship between consumers’ self-concepts and their purchase decisions; Discussion of how Lane Bryant’s marketing of products and services help to bolster self-esteem and reduce self-consciousness among customers

In addition to the case, review the https://www.lanebryant.com/ website: Description of the brand personality of Lane Bryant using examples for justification