What this means is that those individuals who wanted a job or could work were employed.

What this means is that those individuals who wanted a job or could work were employed.

The Nursing Shortage Case

This Is Only A Hypothetical Case

Prior to CoVID-19, the Unemployment rate in the U.S. was approaching an all time low. What this means is that those individuals who wanted a job or could work were employed. This does not mean there are no jobs out there that need to be filled. Even during this pandemic, there are still jobs that need to be filled. One of the areas with the most vacancies is this country prior to the pandemic was the Nursing profession. Virtually every hospital is aggressively recruiting nurses especially now. Due to the large number of vacancies, some hospitals are being forced to turn to foreign trained nurses. Experts anticipate nursing positions to be in short supply for years to come. As a result, you have a conflict between supply and demand thus creating almost a bidding war between hospitals and even Poaching between hospitals.

PURPOSE OF THIS CASE: The purpose of this exercise is to give you experience in creating a thought provoking, enticing, and actionable advertisement using the AIDA guidelines.

REQUIRED UNDERSTANDINGS: You must be thoroughly familiar with the contents of Chapter 5 particularly the AIDA process and with the nurse recruitment program at a hospital that you are familiar with.

INSTRUCTIONS:

1. You are not to just copy the hospitals website. You Must Get Creative!!!!

2. Based on the information available on the hospital’s website, create a hard-copy advertisement for the hospital to place in the local newspaper.

(DO NOT SEND TO THE NEWSPAPER. THIS IS ONLY AN EXERCISE!!!!!!

3. Analyze the hospital’s current online nurse’s advertisement. How would you improve on it? Explain why you would make the changes.

4. Besides placing the ad in the local newspaper, what other recruiting sources would you recommend and why?

GRADING:

Strong written communication skills are important in every aspect of Management. Therefore, you will be graded on grammar and spelling, so proofread your work.

You will be graded on your use of the AIDA guidelines as well as your analysis of the hospital’s website and your creativity.