Choose two brands- one that you consider to successfully navigate social media
Choose two brands- one that you consider to successfully navigate social media– the other you do not believe runs a successful online brand.
Review the social media history of each brand- ideally on the same platform (YouTube, Instagram, Facebook, etc). Chose the platform and review about the past six months.
Contrast the post-history of the two brands (when do they post/frequency/time of day/content).
This is both a qualitative and quantitative analysis- you will build a chart or graph as well as submit 3-5 pages of written analysis describing the two campaigns, why you think one is successful and the other is not, and finally a recommendation about how the weaker brand could improve.
| This criterion is linked to a Learning Outcome Submission Did the student submit their assignment within the required timeline? Was the paper 3-5 pages? Was the paper free from egregious spelling/grammar errors?
Did the paper contrast two campaigns and clearly explain, using examples from the student’s research, why one brand successfully navigated social media while the other brand did not? |
50.0 pts | ||
| This criterion is linked to a Learning Outcome Chart/graph Did the student include a minimum of one chart/graph in their analysis?
Examples of acceptable graphs include: possibly a pie graph comparing the type of content that each brand posted; or maybe a line graph, illustrating frequency of posts at different times of day; or even a Venn Diagram contrasting both brand’s social media posts. |
50.0 pts | ||
| Total Points: 100.0 | |||
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