Explain greenwashing and why businesses would participate in greenwashing.
Writing Assignments
Each unit examination includes a written component. The writing assignments give students the opportunity to demonstrate a level of subject mastery beyond the objective unit examinations, which reflects his/her ability to analyze, synthesize, evaluate and apply his/ her knowledge.
Writing assignments are judged on the quality of the response. Word count is NOT one of the criteria that is used in assigning points to writing assignments. However, students who are successful in earning the maximum number of points tend to submit writing assignments that are 400-500 words (1-2 pages) per question.
Plagiarism
All work must be free of any form of plagiarism. Put written answers into your own words. Do not simply cut and paste your answers from the Internet and do not copy your answers from the textbook.
Plagiarism consists of taking and using the ideas, writings or inventions of another, without giving credit to that person and presenting it as one’s own. This is an offense that the university takes very seriously. An example of a correctly prepared written response may be found by visiting the Coast Connection student portal. You can nd this in the portal by clicking on Student Resources and thenWriting Basics.
Citation Styles
The majority of your response should be your own original writing based on what you have learned from the textbook. However, students may also use outside materials if applicable. Be sure to provide a citation and a reference for any materials used, including the required textbook. The following points are designed to help you understand how to provide proper citations and references for your work:
- Sources are listed in two places.
The first, a citation, is briefly listed within your answer. This includes identifying information that directs the reader to your list of references at the end of your writing assignment.
The second, a reference, is at the end of your work in the list of references section.
All sources cited should follow APA style and provide enough identifying information so that the reader can access the original material.
Please utilize/reference the following textbook:
Consumer Behavior – Buying, Having, and Being
Michael R. Solomon, 2017
Pearson
ISBN.13: 978-0-134-12993-8
MKT230 – Consumer Behavior
UNIT #1
You only need to select one question from the list below:
- Discuss the positive and negative consequences of today’s culture of participation that is enabled by social media platforms.
- Explain greenwashing and why businesses would participate in greenwashing.
- Define perceptual selection and describe the types of filters that prevent clear perception and the reception of marketing stimuli.
UNIT #2
You only need to select one question from the list below:
- Why do people have a tendency to remember unusual ads more effectively than ads that are less interesting? What is this phenomenon called?
- Explain the concept of involvement and its relationship to motivation.
- Explain the 3 systems of Freud’s personality theory.
UNIT #3
You only need to select one question from the list below:
- What is source credibility and does source credibility affect attitude change?
- Define problem recognition. Show how problems can arise. Give a brief example to illustrate the problem recognition process.
- Why does a typical casino have low ceilings, no windows, no clocks, and no straight aisles?
UNIT #4
You only need to select one question from the list below:
- What characteristics of opinion leaders make them valuable sources for product information? Explain.
- Describe the concept of social mobility and its various forms.
- Explain the meaning of objectification and how it occurs. Provide an example.
Answer preview to explain greenwashing and why businesses would participate in greenwashing.
APA
1831 words