How can marketers use this data to make marketing decisions
In this unit, you took a virtual field trip through an interactive activity to learn about publicly available sources of data that are useful for marketers. Discuss what you learned on the field trip, and identify at least three ways marketers can use the data available on these websites to better understand their target markets.
Then, search the Internet and locate at least one additional website with free data that might be helpful for marketing managers. Provide the name of the company hosting the site and the URL. In addition, address the following questions:
How can marketers use this data to make marketing decisions?
What are some possible limitations of the data available on the website? How can marketers overcome these limitations?
The following articles will help you get started in your thinking about sources of marketing data:
Beesley, C. (2016, March 8). Conducting market research? Here are 5 official sources of free data that can help [Blog post].Retrieved from https://www.sba.gov/blogs/conducting-market-research-here-are-5-official-sources-free-data-can-help
Beesley, C. (2016, September 9). Free sources of market data and how to use that data for business planning [Blog post].Retrieved from https://www.sba.gov/blogs/free-sources-market-data-and-how-use-data-business-planning
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