Pepsi: Can a Soda Really Make the World a Better Place?
“We want people to be aware that every time you drink a Pepsi you are actually supporting the Pepsi Refresh Project and ideas that are going to move this country forward.” Considering that the Pepsi Refresh Project is a critical element of Pepsi’s marketing communication program, what type of criticism might individual consumers of Pepsi have of such a statement? Explain.
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A soda can make the world a better place. This is so because most people use it to quench thirst and for refreshment as well. Most people need a soda while relaxing. A good example is Pepsi. Pepsi is a well renown soft drink in the world for producing the best carbonated soft drinks. It is a multinational company which has its market share in most of the countries. Pepsi is a choice for everyone. It is a product that is consumed by people of all ages due to its good and favorable taste as compared to other…..
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