The Importance of Marketable Objectives
This week’s assignment will provide information regarding marketable objectives found within the strategic plan for your chosen HCO. The information can be applied to the Introduction portion of the marketing plan for your Final Project. After reading Chapter 7 and reviewing the strategic plan of your chosen healthcare organization, construct a three- to four-page paper in which you discuss the following:
- The key marketing objectives found in your chosen HCO’s strategic plan
- Why the objectives fit the role of the health care organization
- What key marketing objectives a marketing director should focus on when developing a marketing plan (Explain your reasoning.)
The paper
- Must be three to four double-spaced pages in length (not including the title page and references page) and formatted according to APA style.
- Must include a separate title page with the following:
- Title of paper
- Student’s name
- Course name and number
- Instructor’s name
- Date submitted
- Must use at least three scholarly sources in addition to the course text.
- Must document all sources in APA style.
- Must include a separate references page that is formatted according to APA style
Introduction
A healthcare organization needs to put in place measures in terms of medical practices that will help it to have a healthy competitive advantage in place in order for it to be able to attract more consumers than the competition. There are different organizations that have put in place such measures. One of such healthcare organization is Scripps Health. This is a nonprofit health care system that operates in San Diego California. This organization has a clinical research and also medical education programs. The organization was started in 1890 by philanthropist Ellen Browning Scripps. Currently, the organization attends to more than half a million patients in the four hospitals and nineteen outpatient facilities. These patients are attended to by over two thousand six hundred physicians who are affiliated to the organization.
The key marketing objectives found in Scripps Health
According to Stevens and Silver (2015), marketing objectives are the goals that a company sets that should be achieved…..