Practice writing elevator pitches to journalists working in three different media discipline

Overview

Pitching requires plenty of practice. It also requires the ability to understand the needs of journalists across various different media types. Each journalist has their own audience to please, so it’s important for you to develop and suggest different story angles that suit each journalist you elect to pitch.

Your task in this discussion is to practice writing elevator pitches to journalists working in three different media disciplines. You will then provide feedback to your classmates on each pitch. Remember: Journalists are busy people. So each pitch must be thorough enough to be interesting, but concise enough for the journalist to understand and act upon quickly.

Research

You must research some supporting information to back up your pitches. This information should be gathered via the Full Sail Online Library, using EBSCOHost or LexisNexis. Additional information may be gathered through one or more of the following sources:

The Federal Government, through FedStats.gov

Polling Organizations, like Pew Research or Gallup

Credible news organizations, such as CNN, The New York Times, or your local newspaper

Instructions

Initial Post – Minimum 250 words: Using your Capstone Project Campaign as a basis for your responses, define the story you will use for your press release this week. Then, draft elevator pitches targeted for each of the following journalists:

A print reporter for your local newspaper. This should be the most newsworthy local angle.

A television reporter for one of your local TV stations. This angle should emphasize good visuals.

A trade publication. This angle should be an “industry insider” angle. You must also denote what kind of trade publication you will pitch.

A blogger covering your topic or community. This angle should be something unusual or truly unique.

Each pitch must:

Address the specific multimedia needs of the journalist in question

Present a clearly newsworthy angle

Be no more than two sentences in length

Requirements

All questions must be answered in full.

Any multimedia elements must be embedded using the embed functions on FSO. Simply pasting the embed code from a video or other element into the Discussion Board will not work.

Do not copy and paste the questions from this document into the Discussion Board. This will be considered an attempt to subvert the word count requirements.

All information must be properly attributed to the original sources.

Hyperlinks must be included where appropriate.

All posts must be free of any spelling, grammar or style errors.

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