How does the company use markeƭng to communicate the brand
Choose one of your favorite brands. In your iniƭal discussion post, explain
what about the brand makes it compelling to you. How does the company
use marketing to communicate the brand? Idenƭfy at least one way that
the company could improve its brand communications. What should the
company consider to avoid unethical marketing? How could unethical
marketing affect its brand?
In your responses to classmates, compare the brand that you chose with
the brands that your classmates chose. How are they similar? Could the
markeƭng professionals for the person, place, or thing learn from one
another’s strategies or issues with brand idenƭty?
7-1-Discussion_-Compelling-Branding
Answer preview to how does the company use markeƭng to communicate the brand
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