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International Marketing

Analyze and evaluate why distribution channels tend to vary according to the level of a country’s economic development of its market. That is , the more developed the economy, the shorter the distribution channels tend to be. Please explain this dynamic in detail.

 

 

 

 

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International Marketing

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The length of any distribution channel always varies with the country’s economic development. The more the developed the economy is, the shorter the distribution channel is. The vice versa is also true. When the economic development of a country is low, the distribution channels are long. The reason for this is phenomenon is due to a few factors as discussed below. High economic development is associated with stiff competition, and, therefore, there are many participants who want to prove themselves by delivering…………….

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