What stumbling blocks did Disney encounter at its France and Hong Kong theme parks

Case 3: Walt Disney Around the Globe

1.What led the Walt Disney company to believe that its theme parks would be successful internationally?

2.What stumbling blocks did Disney encounter at its France and Hong Kong theme parks?

3.What are some of the factors complicating international expansion of a brand like Disney? What can a multinational corporation do to mitigate these issues?

4.You are a part of Disney’s executive team. You propose developing a theme park in India to take advantage of India’s growing middle class and large population. However, you know there will be many barriers to overcome. For instance, Indian law has not always been favorable to foreign companies, and the average income of Indian consumers is less than American or French consumers. Develop a plan to describe what steps you will take to research potential barriers in India and recommendations for how to overcome them.

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