The macro and micro trends affecting the business of providing undergraduate education
Project description
Marketing Environment HW
1.Consider the macro and micro trends affecting the business of
providing undergraduate education. Give an example of a current trend
that will impact Northeastern University for each factor in the
tables.
Micro Factors Impact on Undergraduate
Education
Nature of the Organization/company
Suppliers
Intermediaries
Competitors
Customers
Public
Macro Factors Impact on Undergraduate
Education
Demographics
Economy
Ecology
Technology
Regulatory/Political
Culture
2.Based on your entries in the table, identify and explain 3
significant opportunities for Northeastern University to grow and 3
significant threats to its current success. If a factor could both an
opportunity and a threat, you must clearly distinguish how it differs
between the two.
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