Co-Production Paper for MKT 3364
Co-production Paper (part of Class Contribution)
This educational “service” (MKT 3364) requires active co-production and participation in the classroom for it to be a success.Since I consider the student to be a co-producing partner in the delivery of this service, I provide the opportunity for students to evaluate their own contributions to the course and to assign themselves a co-production score (part of Class Contribution).Near the end of the course, students will submit a 2-3 page paper as justification for the grade they believe they deserve for their co-production efforts. Students are asked to explicitly state their suggested percentage (from 0% to 100%) at the beginning of the paper and then proceed to provide support for that recommended score.The due date for this paper is indicated on the syllabus. Your paper is to be submitted at the beginning of class that day. If I do not receive a paper, I will assign a score of zero and assume that adequately reflects your opinion about your co-production in the course.
Co-production in this service setting (education) can mean many things. At a minimum, it would seem to entail the following student behaviors:
(1) Preparation
– reads assigned materials prior to class
– considers discussion questions (from textbook and readings)
(2) Promptness
– is on time, or even early, to class all of the time
(3) Professionalism (as defined by prior students)
– attends class regularly
– puts name card out on desk
– asks questions about material/assignments
– is attentive (i.e., does not text or read newspaper during class)
– listens to instructor and fellow students
– begins assignments well before the due date
– turns all work in on time (or early!)
– does not create class interruptions (cell phone ringing, coming into class late, leaving class early)
– is present mentally as well as physically
– takes pride in the quality of work submitted
– has a positive attitude and a willingness to learn
– addresses the instructor properly (i.e., as “Dr. Foxx”) during class meetings or other interactions
– identifies him/herself and his/her specific class in all email and/or telephone communication
(4) Participation
– engages in class discussion regularly
– contributes personal experiences to class discussions to illustrate course concepts
– speaks up in class when the topic is not understood
– is present for every class (except for emergencies)
– contributes in an active manner to group discussions/assignments
– pulls his/her own weight in group activities
There are probably several other co-production behaviors that could be listed. Thus, your paper should lay out what would be appropriate criteria for evaluating a student’s co-production.
In-class participation is a part of your co-production efforts. Some guidelines as to how you might evaluate yourin-class participation are provided below. As an instructor, I would use these guidelines if I were assigning a score for just in-class participation. In reality, although in-class participation is certainly a key component of your co-production, it is not the only component. Students may use the criteria provided on this page and in the table that follows to help them evaluate their own co-production, or develop (and explicitly state) their own criteria.
Typical Class Participation Rubric from Prior Courses
| Scale
|
Description
|
| 100% | An incredible leader in class discussions. Is completely prepared for every class discussion and is able to answer every question posed by the instructor. Student frequently initiates stimulating dialogue by asking thought provokingquestions and regularly brings in outside material to class to illustrate application of course concepts.Student is a role model for others in the class.
|
| 90% | An outstanding leader in class discussions. Always prepared for discussion of chapter topics and assignedreadings. A frequent initiator of class discussion. Excels in interacting with classmates in a professionalmanner. Comments are focused, integrative, demonstrate preparation, and indicate active listening.
|
| 80% | A consistent leader in class discussions. Almost always prepared to discuss assigned topic in class. A regularinitiator of class discussion. Interacts with classmates in a professional manner. Comments demonstratepreparation and indicate active listening.
|
| 70% | Quality participation based on sound preparation. Regularly responds to instructor’s comments and questions.Also, responds to comments of classmates. Occasionally takes the lead in class discussion. Often volunteersillustrations about the subjects being discussed.
|
| 60% | Occasional contributions to class based on solid preparation. Occasionally responds to the remarks of theinstructor and/or classmates. Rarely volunteers to begin a discussion.
|
| 50% | Seldom answers questions posed by the instructor. Responds to other students in active learning assignmentswhen required to do so.
|
| 40% | Answers questions from the instructor if explicitly asked. Otherwise, does not take part in class discussions.
|
| 30% | Shows up regularly to class but takes no part in classroom discussion.
|
| 0% | Completely avoids any attempt to contribute to classroom discussion. (Seriously…would anyone who falls intothis category actually take the time to write a paper stating this?)
|
In the co-production paper students should explicitly state their suggested percentage (from 0% to 100%) at the beginning of the paper and then proceed to provide support for that recommendation.Students may find it beneficial to keep track of days/topics when they take an especially active leadership role in class discussion and times when they conducted themselves in a professional manner. At several points during this semester, students will be asked to co-produce the service and add value to the class, so those times may be included in the discussion.
Students should be fair and honest in their evaluation of their co-production. Students who inflate their co-production are not likely to receive any “benefit of the doubt” if they are sitting on the fence between two grades at the end of the semester – particularly if a significantly inflated percentage has moved them into range of a higher course grade. (Thus, the instructor reserves the right to adjust the final co-production grade if deemed necessary.)
……………..Answer Preview……………
MKT 3364 helped me understand what are services and physical goods and the difference between the two. It also helped in determining how the differences between services and physical goods translate into strategic direction of an organization. The course also enabled me understand the meaning of quality in service delivery and how customers develop certain perceptions on the quality of service. The course also…………..
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