Digital Media Channel
Briefly define the five different types of digital media channels. Compare and contrast each channel by identifying its strengths and limitations. Provide at least one example for each digital media channel.
Digital media channels include: Search engine marketing (search engine optimization and pay-per-click), online public relations (PR 2.0, social networks, and blogs), affiliate marketing (commission-based referrals), viral and electronic word-of-mouth marketing (e-WOM), and opt-in e-mail.
The paper must be 1-2 pages in length (excluding title and reference page) and in APA (6th edition) format. The paper must include at least two references in correct APA format.
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Search engine marketing which is now taking over is as platform for digital presentation of market, I defined it as an internet market that includes promotion of new websites in the platform by increasing the appearance of (SERPs) that is; search engine results pages, through advertising and optimizing (Rayburn, D. (2007)). This search engines marketing may also use the approach of SEO or search engines optimization, they rewrite or adjust the website material to obtain high position of paying per click as they list down the engine……………….
APA
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