Review the five general segmentation bases

Publix Supermarket;Marketing Plan project, discuss:

A) Segmentation Bases

1. Review the five general segmentation bases in section 8-4 of your text.

2. Describe what base or bases your company uses to segment its market.

B) Positioning

1. Review positioning in section 8-9 of your text.

2. Describe the position of the products marketed by your employer? Is this a good position? Why / Why not?

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