Mauna Loa Café Memo (p.248) Mauna Loa Café, a 220-store coffee and pastry company, is facing several challenges. The company is asking you—one of their smart, new employees—for ideas to improve the business. Write a memo to management proposing your idea(s) for improving the business. Mauna Loa Café
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MEMO
TO: Mauna Loa Café Management
FROM: Kelvin James
Date: February 11, 2016
Subject: How to improve your business
Unlike in the past, modern day coffee customers are less loyal and tolerant. They expect to take the same quality of coffee everywhere they go. For this reason, it is upon the management to ensure t he operating strategies employed match with the best in the industry. As Mauna Loa Coffee we pride ourselves with offering high quality coffee….
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