How has the digital revolution changed marketing communications

Prompt: How has the digital revolution changed marketing communications?

Some questions to consider as youADDRESS the prompt:

• What are the key differences between how brands communicated with customers prior to the digital revolution and after the digital revolution?
• How have interactions between customers and brands changed as a result of the digital revolution?
• Are marketing communicationsMORE or less effective as a result of the digital revolution? Why?

Responses must:

• Be at least 300 words in length
• Utilize 2-3 scholarly sources
• APPLYconcepts to a particular example (i.e. a specific company, personal situation, country, etc.)

………………..Answer Preview………………

Trends in the society have led to digital revolution changing consumers’ behavior and demands, and are likely to continue doing so. Digital revolution has changed the manner in which consumers view products, hence forcing organizations change their marketing approaches. For instance, customers today no longer compare organizations with their competitors only as was the case in the past. In the modern day corporate world, customers compare a company with others which operate in a different field (Sheehan, 2010). For example….

APA

343 words