Marketing

# Group Project & Presentation (group)

Each team will choose one project out of a total of five to work on. The description and requirements of those five projects are available on Canvas. The purpose of those projects is to apply the material in the text, along with research from institutional resources (i.e., library) and the internet, to a better understanding of consumer behavior and marketers’ strategy. An additional and very important purpose is to improve your interpersonal skills and presentation skills.

All students must participate and contribute in the presentation and written report. The presentation should be 20 minutes + 5 minutes. The presenting team will be graded on their coverage of theory from the text, the quality of the presenta­tion (i.e., use of over­heads or other collateral material, no reading, etc.), and professional demeanor (i.e., no hands in pockets, business dress, etc.). If you did not participate and contribute well, a peer evaluation will be applied. If you get a peer evaluation of less than 80%, you will be graded individually. The grading sheet of your project is also available on Canvas. Remember, quantity is not quality.

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