Strategies to grow a brand

Using the brand Coca-Cola, consider how you might modify the brand architecture, brand hierarchy, or brand extensions to expand the brand. Explain how your strategies match with the brand image that you are attempting to communicate. In other words, how do these brand growth correlate to the logo and tagline you developed? Is there a connection? Does there need to be one? Why or why not?

Write a short paper outlining how you would grow the brand and how this growth is related to the brand message.