Each student will provide a two-page, single-spaced, business block format proposal for the company and product/service you will use for your Plan
Microsoft Corporation Marketing Plan
This is an individual project where you will develop a comprehensive marketing plan for an actual product or service for an existing public corporation
. Consider this as your Final Exam. We will use Appendix One in our text as our guide for your Marketing Plan.
The Plan will be delivered in two stages:
STAGE ONE
Each student will provide a two-page, single-spaced, business block format proposal for the company and product/service you will use for your Plan. In the proposal include: a company profile including a brief five-year financial overview and its current marketing situation. Helpful sources for this assignment include: Datamonitor, Hoovers, Mergent company report, Yahoo finance, etc.
STAGE TWO
q This is your final. In week eleven, each student will submit his or her marketing plan document.
q This is a 15-20 page, double-spaced, typed document. The framework of the marketing plan is Appendix Two in the Armstrong/Kotler textbook. qTen minimum, quality references are required (APA format)
q Submission through Safe Assignment is mandatory
……………..Answer Preview……………..
I) Executive Summary
Microsoft Corporation, a global leader in software development was started in 1975 by high schoolmates, Bill Gates and Paul Allen. It is a technology-based corporation involved in the business of developing, licensing, and supporting software products, devices, and services. Its range of product portfolio include the famed Microsoft Office systems, Lumia 650 devices, servers and tools, Windows PC operating systems, accessories, and smart phones. It also offers peripheral services like consultancy….
APA
4489 words
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