Discuss how online and social media marketing could provide competitive advantages
Choose a specific industry (e.g., grocery retailing, the airline industry, etc.), and apply Porter’s Five Forces Model to discuss that industry’s competitive forces and their relative influence. (Note: The following Web site provides useful information about the Porter Model: https://www.mindtools.com/pages/article/newTMC_08.htm.)
Discuss how online and social media marketing could provide competitive advantages in the industry you analyzed in question A.
Do you think firms that market products for children have any special ethical responsibilities when they advertise? Why or why not? Give examples that support your position.
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