What features and benefits are there of the product that supports the positioning

What features and benefits are there of the product that supports the positioning

Market Segmentation, Targeting, and Positioning (Professor Follow up to your response)

A company is not going to get very far with a marketing campaign of “Yes, we have that kind of product, too.”  How is the product positioned in the marketplace?  What features and benefits are there of the product that supports the positioning.

Quick insight into SWOT(Professor)

A student from a previous class posted the web site below in the class.  I think it is really good, and I would like to pass it along.

…………………..Answer preview……………………….

Product positioning is a very critical component in a marketing plan. An efficient product positioning makes sure that marketing-messages resonate with potential customers and drives them into taking action. Efficient product positioning necessitates a clear comprehension of consumer needs, in order to select the correct communication……………..