Read the “why Haggle?” case. analyze the “why haggle”? case

Introduction

            Priceline.com is a company founded by Jay Walker that is involved in giving consumers discounted rates for bookings and travel purchases done online. This American company is involved in giving its consumers these discounted rates even those outside America. It uses the “name your price” slogan. It has been clear that the notion created by the slogan is misleading because in reality that is not what happens…