Strategic management unit 7
In this unit, you will complete the case study of the company that you chose in Unit II ( Coca Cola ) and have been researching throughout
the course. Respond to the four writing prompts below. Your responses must include information from academic and
scholarly research, 4 in total
1. Create a case study summary of the company you have chosen, including a general overview of the company, its
external environment, and a list of its current strategies and objectives.
2. If the company continues with its present strategies and objectives, where will it be in five years?
3. If you were the CEO of the company, what strategies would you recommend, and why?
4. Describe the competitive strategies used by the company’s main competitors. Which of these strategies are the most
effective? How can your company combat these strategies? Support your answers.
If you paraphrase, quote, or use ideas from any source, you should cite your sources using APA guidelines. Your case
study should be at least three pages in length, excluding a cover page and references page.
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