read Chapter 16: Strategic Elements of Competitive Advantage. Also, read the article Which Competitive Advantage(s)? Competitive Advantage-Market Performance Relationships in International Markets (Links to an external site.).
The goal in organizing for global marketing is to find a structure that enables the company to respond to significant differences in international market environments and to extend valuable corporate knowledge.
In your initial post,
- Discuss at least three alternatives for global organization structure.
- For each one, explain the structure and some of its advantages and disadvantages for global operations.
- Evaluate the importance of creating the balance between autonomy and integration in various global organization structures.
My Reference Book is called :Keegan, W. J., & Green, M. C. (2020). Global marketing (10th ed.).