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Advertising analysis

Advertising analysis Tonight, we\\\’ll delve into the art of Advertising analysis and creative reconstruction. Understanding the \\”big idea\\” behind a campaign and evaluating its effectiveness is crucial for developing impactful advertising. We\\\’ll focus on your group\\\’s choice of the brands and campaign\\\’s below to dissect its creative strategy and consider its future direction. Part 1: … Read more

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Social media public relations (PR) campaign

Social media public relations (PR) campaign Dove has continued its social media public relations (PR) campaign on beauty and self-esteem. In 2014, Meaghan Ramsey presented \\”Why Thinking You’re Ugly is Bad for You\\” at a TED Talks event. In the TED Talk presentation, Ramsey does not mention Dove. Without focusing on the organization in the … Read more

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